If you were given a big platform, like a TED Talk or a nationally televised speech, what is the single message you’d want to deliver, and why should you be the one to deliver it? Write your message, and remember: we could all say a lot about a lot of things, but in this speech, you have to stay super focused on your one message, you have to present data or evidence to help bolster your point, explain why you’re the person we should all listen to, and then leave people with a conclusion of what action you most want them to do after listening to your speech. And, write it like a speech, with gravitas, and even read it back to yourself aloud after you write it to make sure it lands like you want it to land.
Whatever you end up doing with the piece, do at least consider that, because you stuck to a single point, and because each word after your thesis statement was in support of it, you do now potentially have a stand-alone persuasive piece, an op-ed or letter to the editor on your hands. Do whatever you want with it, but at least consider submitting it for publication someplace.