Write today to explain your line of work to someone completely outside of your industry, how your industry operates, and why you do that work.
It’s an exercise that can be applied to many things, but especially when writing about our work; often we’re too close to it to talk about it to outsiders, and we end up leaving people out of the conversation. So, to pull yourself completely out of habits like bizspeak, jargon and not seeing the proverbial forest for the trees, give this a whirl.