Genre brand, blah blah blah

How about just write what moves you

You know writing rules and career rules are kind of bull, right? I mean, yes, generally there are some rules that are a good idea to follow, like not, say, kicking you boss in the shin, and not replying to an editor’s rejection with a string of swear words. But, sometimes, we tell ourselves some mighty tall tales about what we “can” and “cannot” write based around our dreaded “brand.” Here is your permission slip to forget all about that.

Whatever genre in which you think you are “supposed” to be writing, g’head and flip that over and write the opposite. If you’re tied to writing for kids, write for adults. If you’re all in on publishing about local politics, write about international politics, or, better yet, write about anarchy or apathy or whatever the opposite of politics is to you. You get the idea. Stretch your brains, friends. Giddyup.