Missive: "track in order to grow" edition

It's Missive Monday, folks!

You probably know the expression that you can only manage what you measure, meaning that you can’t very well, say, grow revenue or a digital presence, sell more books nor grow your income from public speaking if you aren’t measuring where you are now. 

But, a lot of the work we do isn’t measurable. Or, is it? If indeed the idea that where we put our atte…