Make arguments build on one another

A strategy for earning and keeping your readers' attention

Tiny tweak, but a big one: in opinion/persuasive/op-ed writing, you want to lay out your argument, but then you pretty quickly need to make the case for it and explain why people should get on board with your idea.

Common sense says that you do this by citing compelling evidence that helps you make your case, and common sense would be right. But, also d…