Write a list of ten things you know how to do well. Things that even if someone scoffed or doubted you, you’d be like, “yeah, no, you’re wrong; I’m good at this/know a lot about this” without hesitation. Next, write “the beginner’s guide to…” about one of those things that you know about, but be sure to include why you’re the person the reader should listen to. It can be anything: making sushi, accounting, getting health insurance, being successful on a board, running for office, making a baby sleep, getting a vaccine… whatever. Just write, and know that you know.
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