We are told to “write what matters,” but that’s a moving target and a culturally loaded one.
Instead of digging through the firehose of issues coming at us all today, try instead to ask yourself: What matters to me today? Not what’s trending. Not what gets rewarded. Not what’s easy to pitch. What do you give a shit about right now, today.
Write from that place, even if no one’s asked for it. Just write about that matters to you today and see where you land.