Write to everyone

Aim for persuasive work that can be understood by all

This could apply to any non-fiction, but for persuasive non-fiction, like op-eds or letters to the editor, for example, resist the urge to dress up your writing in big, impressive words in a quest to sound intellectual. In fact, try to make your point as simply and in an accessible a way as possible.

Here’s why: if your piece is going to land and be deep…